Totality inks three-year Allianz Stadium partnership

Major partnership agreement with iconic Sydney stadium to kick-start multi-asset investment broker’s launch in the Australian market.

Totality’s global multi-asset investment offering will be up in lights at Australia's premier sporting fixtures after the company secured a three-year commercial partnership with Sydney’s Allianz Stadium.

Totality, formerly known as Saxo Australia, will for the next three years serve as the Official Online Trading Partner at Allianz Stadium, Sydney's newest 42,500-seat, state-of-the-art stadium.

The Totality brand will be prominently displayed at the stadium across a range of sporting and live entertainment events. Allianz Stadium is home to Australia's most popular sporting franchises, including the Sydney Roosters, NSW Waratahs, and Sydney FC, as well as international teams including the Wallabies, Wallaroos, Matildas and Socceroos. 

Patrons attending Allianz Stadium events will learn of Totality's unrivalled global investing offering, including 71,000+ instruments across stocks, ETFs, bonds, futures, options, and more.

Totality Chief Executive Officer Rasmus Korfits said: "We are incredibly proud to be partnering with one of Australia's most iconic sporting venues, and excited to tell the Totality story to sports and entertainment fans across the country. This partnership with Allianz Stadium marks a significant milestone for the Totality brand's launch in the Australian marketplace, providing a market-leading offering for discerning, globally-minded retail and institutional investors who want to take their portfolio across borders."

Venues NSW General Manager – Commercial Matt Hart said: "We are excited to welcome Totality to the Venues NSW family as the Official Online Trading Partner at Allianz Stadium. We look forward to sharing the Totality story with the one million fans who visit Allianz Stadium for unforgettable live experiences each year.”

The commercial partnership took effect on 1 January 2026, with further branding and cross-promotional activities to take place over the coming months. As part of the commercial partnership, Totality branding will also be displayed prominently in the adjoining Sporting Club of Sydney fitness centre. 

Allianz Stadium is Australia’s newest multi-purpose rectangular sporting and entertainment venue which opened in 2022. It continues a rich sporting legacy and is the third venue to sit alongside the Sydney Cricket Ground. Allianz Stadium is home to the major football codes and tournaments, as well as concerts by international artists such as Bruno Mars, Paul McCartney, P!nk, Kendrick Lamar and Elton John.

About Totality Wealth Limited

Totality—formerly known as Saxo Australia—stands for being invested in the world. From stocks and ETFs to bonds and FX, our mission is to be the global broker for global minds.

Powered by Saxo's trading technology, Totality combines robust trading infrastructure, local client service, and streamlined onboarding to make global investment diversification effortless for retail and institutional clients.

Totality is a licensed and regulated Australian broker (AFSL 280372) which is subject to the Financial Services Laws and Regulations, including the ability to "operate custodial or depository services". The details of Totality’s licence conditions, and the financial services it can offer, can be found through the ASIC website.