Domain at home with new Allianz Stadium and Sydney Cricket Ground
July 14, 2022
Domain, a leading Australian property marketplace, has secured its biggest listing, partnering with the new world-class Allianz Stadium and the iconic Sydney Cricket Ground.
As the official property partner of Moore Park’s home of sport precinct, Domain will have in-stadium branding, broadcast and digital exposure and hospitality opportunities, along with exclusive fan and member engagement for the millions of fans who visit the venues each year.
Allianz Stadium is currently in the final stages of completion with the 42,500-seat venue to officially open on August 28 with a free community event. A festival of football will continue the venue’s spectacular opening series of events, with the Roosters v Rabbitohs to play on September 2, Wallabies v Springboks on September 3, and Matildas v Canada on September 6.
With a unique audience of up to 8.4 million Australians reached in a month* through the Domain App and websites, this partnership will provide new opportunities to engage with sports and entertainment fans.
Domain’s CMO Rebecca Darley said: “The opening of Sydney's home of sport, Allianz Stadium, is undoubtedly one of the most exciting events in New South Wales this year and we’re excited to be the property partner. We know people love Domain with almost half of the active online population in NSW visiting us each month^ so we’re delighted to be right at the heart of connecting with even more property-obsessed sports and entertainment fans across the nation with this partnership.”
Venues NSW CEO Kerrie Mather added: “We’re so excited to welcome Domain as the official property partner at the soon-to-be-opened Allianz Stadium and the iconic Sydney Cricket Ground.
“Our goal is to create extraordinary live experiences for our members and fans at all of our precincts and we’re sure those attending the new world-class Allianz Stadium for the first time and supporting SCG events will feel right at home and enjoy the exciting new experiences on offer."
For more information about Domain, please visit: domain.com.au.